NLHead of Marketing
High Impact AthletesRemote
Building the movementEffective givingCommunications and outreachData
Why this is on the board
High Impact Athletes gets athletes to raise money for charities chosen on the basis of research into where a donation achieves the most, and wants to grow from $15 million to $100 million a year. The marketing work is much like that at any large non-profit. The leverage is that you don't raise the money yourself, but determine how well more than 80 HYROX events and a network of 430 athletes turn their audiences into donations to those charities.
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About the role
Build a global growth engine scaling athlete-led fundraising from $15m to $100m annually through integrated marketing strategy and team leadership. - Own end-to-end marketing strategy, budget (millions annually), and team of 5–8 across Race for Impact mass participation events and elite athlete campaigns. - Optimise acquisition, conversion, lifecycle, and retention funnels; partner with digital and content teams to enhance racer and donor journeys. - Manage HYROX partnership activation across…
Want to understand this first?
Start with our free course: about 100 minutes in six short units, at your own pace, with no sign-up. To go further, apply for the EA Fellowship: five weeks of reading and discussion in a small group. Also free, but selective.